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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Post-conventional, on the road to Post-ironic

    Some guidelines on how to implement business ethics in your environment.
    Merchandising

    Catch Cost Erosion Before It Catches You

    When combined with other prudent cost management strategies, this simple method will point out cost erosion rapidly and can set you on a path to correcting problems before they become devastating.
    Marketing

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    Big Business Brand, Small Business Budget

    Small business owners must compete with large corporations for customers, so branding for the small business is more important than ever. This video teaches the basic elements necessary to create a Big Business Brand on a Small Business Budget.
    Leadership

    Subterfuge

    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    Lead Like a Woman

    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.
    Management

    Criticism: The fire in the forge of great leadership

    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management

    Be a Better Leader Part 4: Create a Strong Business Culture

    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    That cash won't hatch! Don't let your strategic players just sit on it.

    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management

    Power, Politics, Sex, and Religion (yes, this is a business blog)

    The primary goal of a business is to create value for its customers, and each business relies on its employees to deliver that value. Employees who feel respected, safe, and appreciated do a much better job of delivering customer value than employees who feel compelled to put up self-protective walls.
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?
    Management

    Don't be a Virtual Leader

    If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Society and Culture

    Follow Social Articles

    Stupid, Egotistical, or Both?

    What On Earth Do We Do Now?

    The Bitter Cycle of Victimhood

    It Really is up to Women

    Be the Change. Every Two Years.

    On Generation Bashing

    Education 3.0

    It's Not About War. It's About Love.

    Reflection 2017: Big Themes from Individual Choices

    What Were We Thinking?